Statistics show us that in literature, the books that sell best are those that capitalize on the tendency of women to yearn for bonds of sisterhood. The Devine Secrets of the Ya-Ya Sisterhood stands as a bold example in history.
As per the Rebecca Wells’ own account, the book began to take off after it became popular in women’s reading groups. Women would read the book and share their own stories, sprouting their own Sisterhoods of Divine Ya-Ya. Wells is able to tap into one of the most gold and glorious elixirs that the life of a woman has to offer: the bond(s) of sisterhood. Wells sells bonds in sisterhood, what stock would be more worthy to endorse? Herein lies the success of Wells’ book sales.
What about sisterhood do we find so appealing? What about the female youth do we want to buy, or “buy back?” What about the female youth is not present throughout the female life? What about the female adulthood do we despise as women? What about female adulthood do we yearn to break free of? What do we women wither under?
Moreover, what is the essence of a divine sisterhood worth? Wells’ commodification* net’s at $24.95, and according to sales, this is the right price. Explain to me the essence of a divine sisterhood – a fierce and frivolous bond – that can start a fervent craze among women’s book clubs, but that is worth perhaps no more than $24.95.
THAT is MISSING.
*Commodify: To turn into or treat as a commodity; to commercialize.
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